Aviation Branding Weblog

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Island Air :: New business model, new branding

Airline Brand NewsPosted by The Blog Owner Tue, August 28, 2012 22:14:41

In July 2012, Hawaii’s Island Air regional airline revealed their new business model featuring a complete image and brand overhaul. This new brand coincides with the arrival of the airline's new aircraft fleet.

The comprehensive rebranding touches every aspect of the airline; from an enhanced website to a newly inspired aircraft livery design, including an exciting new logo mark and identity.

Along with the new look, Island Air is upgrading its fleet with ATR42 and ATR72 aircraft. The new aircraft are more fuel efficient, and carry more passengers than the Dash 8 aircraft that are being replaced.

"We've been working on our new business model for well over a year," said Lesley Kaneshiro, CEO of Island Air. "We will be the first to operate ATR72 jet-prop aircraft in Hawaii and with additional aircraft delivery on the horizon, we'll be Hawaii's fastest growing inter-island carrier."

The changes and additions to Island Air's brand will take place incrementally with the complete rebranding targeted for completion in the fall. For a sneak peak of the livery and rebranding, visit the company’s website at www.islandairgroup.com.

Founded in 1980 to provide scheduled service between Princeville and Honolulu, the airline now offers 352 weekly flights between the Hawaiian islands.

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