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Swiss :: Re-vised logo introduced

LogosPosted by The Blog Owner Mon, August 29, 2011 17:12:31
Zürich - Swiss International Airlines has unveiled its re-vitalized logo. The new logo - the Swiss flag in tail fin shape in combination with the airline's brand name SWISS - looks almost simular to the brand experience of former Swissair. The new Swiss logo shall be inplemented from October 2011 through all communication assets.

The current Swiss-logo, recognized by two squares, shall disappear. Since 2002 Swiss used this logo as the successor of bankrupted Swissair.

The Swiss-fleet remain operating with the white cross decorated red tail fin. With the introduction of the logo and slogan "Our sign is our promise" the airline emphasize its country of origen 'Switzerland'. Swiss is part of the German Lufthansa Group.

The old logo (left) and the new logo. Image: Swiss

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Posted by Joe Himbine Wed, October 12, 2011 16:46:58

The tail concept logo was one of the ideas that lost out to last Swissair paralleogram logo...so nothing really new here. I just wish they would re-adopt the SwissAir again since the Swiss, Schweiz, Suisse, Svizzera concept just does not make a good impression