Aviation Branding Weblog

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Air Mauritius :: Renewed identity

General Airline LiveriesPosted by The Blog Owner Mon, November 02, 2009 21:53:15
Finally after some decades Air Mauritius has re-newed its identity design. The airline kept the red as its house colour. The Paille-en-Queu bird has been re-vitalized (not to the better: it lost it's graciousness and now looks like a fat bird with sad, drooping wings), the former classic cheatline on the aircraft exterior has been trashed and replaced by a Euro-white livery. A very nice tailfin paint scheme which stands symbol for the 4 Mauritius flag striping. The titles are changed aswell but i.m.o. too large and too close positioned to the cabin window line. The large Mauritius flag in front of the 'Air Mauritius'-titles destroys the whole livery and is totally unnecessary to put it there. The engine nacelles are kept full white. Air Mauritius pushed an American design agency aside in favour of a Eurpean design company. I expected more of Air Mauritius' recent re-branding. I guess the involved design agency has not much experience with aircraft livery design. Pitty. © Photo by Terence Li

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