Aviation Branding Weblog

Aviation Branding Weblog


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AirAustralia :: Promising brand went bust

Airline Brand NewsPosted by The Blog Owner Fri, February 17, 2012 10:41:56

The airline which started in 2008 as Strategic Airlines, rebranded fall 2011 as AirAustralia, ceased operations today as it cannot pay its bills anymore. Thousands of passengers are stranded.

The following statement was issue by Air Australia: “It currently appears that there are no funds available to meet operational expenses so flights will be suspended immediately. For clarity, it also appears highly unlikely there will be any flights in the short to medium term. You should make alternate travel arrangements.”

The sad end of a pretty well re-branded and designed brand. AirAustralia's finest livery design should be an example for other airlines.

© Images AirAustralia

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