Aviation Branding Weblog

Aviation Branding Weblog


The Aviation Branding Weblog that publish news. trends and backgrounds about aircraft livery design & airline branding. Subscribe via RSS to stay tuned. It's free. Happy reading and commenting.

KLM :: B772 KLM to KLM Asia repaint

Theme LiveriesPosted by The Blog Owner Fri, February 24, 2012 11:01:30

KLM Royal Dutch Airlines (Amsterdam) is repainting seven Boeing 777-206 ERs (PH-BQF/H/I/K/L/M/N) to KLM Asia markings so the aircraft can fly the rerouted Amsterdam-Taipei-Manila route according to Scramble. KLM uses the “KLM Asia” brand to fly to Taipei (Taiwan) and the aircraft must fly over China. Previously KLM used Boeing 747s for its services to Taiwan.

KLM Asia was established in 1995 in order to operate flights to Taipei, without compromising the traffic rights held by KLM for destinations in the People’s Republic of China. KLM Asia is no longer in official operation but its aircraft still fly in the KLM Asia livery.

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CSA :: Second retro livery added

Theme LiveriesPosted by The Blog Owner Tue, February 21, 2012 20:56:04

CSA Czech Airlines has added a second retro livery to its fleet. The red livery which was in use during CSA's Tu-134 era. Source: ČTK

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JetBlue :: Boston Red Socks theme livery

Theme LiveriesPosted by The Blog Owner Tue, February 14, 2012 12:27:23

JetBlue Airways (New York) has introduced its latest logojet on Airbus A320-232 N605JB (msn 2368). The logojet is dedicated to the Boston Red Sox.

The company issued this statement:

“Boston’s largest carrier and Red Sox Official Airline sponsor JetBlue Airways today unveiled a custom, Red Sox themed paint scheme on its Airbus A320 at Boston’s Logan International Airport. The newly branded aircraft, the first plane to officially tote a Major League Baseball uniform, was revealed by JetBlue’s Senior Vice President of Marketing and Commercial Strategy Marty St. George, Boston Mayor Thomas M. Menino, and Red Sox President/CEO Larry Lucchino, together with Red Sox EVP/COO Sam Kennedy, Red Sox Manager Bobby Valentine, team mascot Wally the Green Monster, and hundreds of JetBlue crewmembers.

The special Airbus A320 traded its signature blue branding for a gray paint scheme inspired by the classic Red Sox road uniforms complete with blue wing tips and a gray tail featuring the team’s iconic dangling red socks. The aircraft also includes a banner commemorating Fenway Park’s 100th anniversary alongside the JetBlue and Red Sox logos.

The aircraft officially enters service today with its first flight heading to Fort Myers. Customers on that maiden flight were surprised with Red Sox hats and jerseys on their seats.

JetBlue has been the Official Airline of the Boston Red Sox since 2008. Last year, the airline announced an eight-year extension as the team’s Official Airline and the Official Airline of Fenway Park. The centerpiece of the partnership is JetBlue Park, the team’s new Spring Training facility in Lee County, FL, to be opened later this month. JetBlue also announced the creation of a new program that will provide Spring Training game tickets to Lee County, FL non-profit groups.

As part of the extension, JetBlue is also a Fenway Park Preservation Partner, making it one of a select group of organizations that will play a key role in helping the Club celebrate its 100th anniversary. JetBlue also sponsors Lindos Suenos, the Red Sox’ youth volunteer exchange program in the Dominican Republic, which connects students from Boston and Santo Domingo on community development projects and mentoring.

JetBlue is the largest carrier at Boston Logan International Airport, serving 44 destinations with up to 100 daily flights. Customers traveling through Boston from most destinations may also take advantage of convenient connecting service operated by JetBlue’s marketing partner, Cape Air, to fly onward to some of New England’s most beautiful destinations including Hyannis, Martha’s Vineyard, Nantucket, and Provincetown, Mass., and Rutland/Killington, VT.”

Editor note: While JetBlue is the official airline of the Boston Red Sox (and they pay for this title), the Red Sox ironically pay Delta Air Lines to fly the team to the games.

Top Copyright Photo: JetBlue Airways/PRNewsWire.

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transavia.com :: Presenting Partner CEV

Theme LiveriesPosted by The Blog Owner Mon, February 06, 2012 12:30:01

The Dutch KLM affiliate low cost airline transavia.com has become presenting partner of the CEV European Beach Volleyball Championship Final, which will be held from May 30 until June 3, 2012 in The Hague Beach Stadion in Scheveningen. The sportive partnership is confirmed on February 2 with the introduction of a special decorated Boeing with a flying beach volleyball player.

Source + video: transavia.com. Digital impression: Mathiëu Vos

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Etihad Airways :: Manchester City FC logojet

Theme LiveriesPosted by The Blog Owner Fri, July 08, 2011 09:25:39

On July 7, 2011 Etihad Airways (Abu Dhabi) unveiled this new promotional logojet for Manchester City Football Club. Airbus A330-243 A6-EYE (msn 688) arrives at MAN for the formal dedication ceremonies.

Manchester City Football Club is an English Premier League football club who play at the City of Manchester Stadium. Founded in 1880 as St. Mark's (West Gorton), they became Ardwick Association Football Club in 1887 and Manchester City in 1894.The club's most successful period was in the late 1960s and early 1970s when they won the League Championship, the FA Cup, the League Cup and European Cup Winners' Cup under the management team of Joe Mercer and Malcolm Allison and with players including Colin Bell, Mike Summerbee and Francis Lee. After finishing as FA Cup runners-up in 1981, the club went through a period of decline culminating in relegation to the third tier of English football in 1997. The club has since regained top flight status where they have spent the majority of their history. In 2011 the club qualified for the UEFA Champions League and are the current holders of the FA Cup.

On May 24, 2009 Etihad Airways announced it had signed a three-year deal to be the official shirt sponsor and partner of Premier League side, Manchester City FC. The Etihad Airways brand logo negan to appear on Manchester City shirts from the summer of 2009.

The partnership is initially for three years.

As well as appearing on the world-famous sky blue shirt, the deal also includes the Etihad Airways’ logo and branding at the City of Manchester Stadium, as well as on the Club website and match day program and merchandise. The expanding relationship now includes this logojet.

Source: Airliners Gallery. Fresh Daily Airline News from around the World »

Picture © Nik French, 2011

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ANA :: Special livery 1st Dreamliner

Theme LiveriesPosted by The Blog Owner Fri, June 24, 2011 06:38:34

TOKYO June 22, 2011 - ANA, Japan’s largest airline and the launch customer for the Boeing 787 Dreamliner, will celebrate the arrival of the world’s most innovative aircraft with a specially-designed livery for the first two aircraft to enter its fleet.

The special livery was unveiled today at the Paris Airshow in Le Bourget.

The numbers 787 are painted big in bold and blue at the front of the aircraft to signify that ANA will be the first airline in the world to fly the Dreamliner. The blue lines at the rear of the fuselage are designed to highlight how the three core elements of the airline’s service brand - innovation, uniqueness and the inspiration of modern Japan - operate across the ANA network.

ANA has ordered a total of 55 Dreamliners for domestic and international routes and the first 787 aircraft is due to be delivered in August or September. Only the first two aircraft will be painted in the special livery. The remainder of the fleet will feature the standard ANA livery.

Contact: Ryosei Nomura and Megumi Tezuka, ANA Public Relations TEL +81-3-6735-1111

About ANA Group

All Nippon Airways is the eighth largest airline in the world by revenues and the largest in Japan by passenger numbers. Founded in 1952, it flies today to 76 domestic and international cities in a fleet of 228 aircraft serving a network of 164 routes. ANA has 33,000 employees and operates more than 1, 000 flights a day. In 2009, it carried 44 million passengers and generated revenues of $13.7bn. ANA has been a core member of Star Alliance since 1999 and more than 20 million members belong to its Frequent Flyer Program (ANA Mileage Club). ANA is the launch customer for the world's newest and most advanced passenger aircraft, the Boeing 787 Dreamliner.

© Pictures ANA

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GOL10ANOS :: GOL10YEAR Anniversary theme livery

Theme LiveriesPosted by The Blog Owner Tue, June 21, 2011 11:01:38
GOL Linhas Aéreas Inteligentes of Brasil celebrates its 10 Year Anniversary by operating an attractive and eyecatching anniversary themed aircraft livery design. Some great paint job and paint crew images are issued by GOL Linhas Aéreas Inteligentes through Flickr.

© GOL Linhas Aéreas Inteligentes

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KLM :: Delft Blue Boeing 777-200

Theme LiveriesPosted by The Blog Owner Wed, June 15, 2011 20:53:16

KLM Royal Dutch Airlines today presented its Delft Blue aircraft at Schiphol. Together with the Mayor of Delft, KLM Managing Director Erik Varwijk opened the hangar doors, revealing this unique aircraft. The 64-metre-long, 18-metre-high aircraft boasts a coat of 4,000 stickers, each in the form of a Delft Blue tile.

Amstelveen | 15 June 2011

The initiative began with the worldwide Tile & Inspire campaign that ran between April and May. Everyone was invited to participate online, mainly via Facebook, to create a Delft Blue tile with an inspiring message in a bid to secure a place for it on a KLM aircraft. Around 4,000 winners were selected ad random from the most inspiring entries. These tiles can now be seen on the Boeing 777-200, which will make its first flight today.

“With this Delft Blue aircraft, KLM is establishing a link between its history and the social media. The successful online Tile & Inspire campaign has enabled us to actively involve our passengers in relation to an age-old Dutch product: Delft Blue. Delft Blue is of course inextricably linked to both Dutch culture and KLM. Since the 1950s, KLM has been presenting miniature Delftware houses to its World Business Class passengers travelling on intercontinental flights. We are extremely proud that one of our aircraft now boasts a complete Delft Blue exterior,” said Erik Varwijk.

As many as 120,000 tiles were created in 154 countries; some 77,000 were submitted for a place on the aircraft. The campaign generated more than 50,000 extra likes on KLM’s Facebook page and more than 450,000 views on YouTube.

KLM’s recent worldwide online Tile & Inspire campaign has been a great success. KLM challenged its Facebook fans and passengers to convert their profile pictures into a Delft Blue tile with an inspiring message, in the hope of winning a place on the body of a KLM Boeing 777-200. Inspiring messages were considered in Chinese, German, English, French, Dutch, Norwegian, Portuguese, Russian, Spanish and Swedish. In the end, an entire series of tiles in these languages were selected for the aircraft. These inspiring messages will soon be flying to multiple destinations.

KLM Media Relations mediarelations@klm.com

More KLM images www.presslink.nl/klm

The making of-movie

© Photos by KLM. The full sunny 777 picture is made by Bastiaan Smeets.

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Insel Air & Tiara Air :: Promoting Aruba

Theme LiveriesPosted by The Blog Owner Thu, June 09, 2011 21:16:48

Curaçao based airline Insel Air is expanding its fleet and has added an ex-KLM Cityhopper Fokker 50 now, painted in a brilliant 'Aruba' themed livery. This first Fokker 50 for Insel Air's sister company operates as 'Insel Air Aruba'. Aruba based airline Tiara Air is promoting the beautiful and friendly Caribbean island Aruba aswell with the same Aruba-title. Both airlines cooperate with eachother by sharing routes. Tiara Air is operating over more than 38 years from Aruba and 10 years already from Curaçao.

© Pictures Tiara Air Short 360 and Insel Air Aruba Fokker 50 by Roger Cannegieter

By the way, the Insel Air Aruba livery is not yet complete. The airline's news statement tells us that he Insel Air logo has to be added on the tail fin soon. It's unlikely that the Insel Air Aruba F50 adopts Insel Air's Curaçao flag branded tail fin design but just the full corporate logo on a white tail fin. See here the editor's own concept:

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ANA :: Peace Jet is 6th Pokemon plane

Theme LiveriesPosted by The Blog Owner Wed, June 01, 2011 11:17:08
ANA reveals 6th Generation Pokemon Livery “Peace Jet” schedule for July 2011 ANA last week revealed the 6th generation of Pokemon Jet, which is dubbed as “Peace Jet”, on a Boeing 777-300 aircraft. The aircraft will also feature the company’s slogan for Japan Earthquake relief. The Star Alliance member originally planned to hold voting campaign asking children to vote for the new Pokemon Jet design, but was canceled due to March Earthquak

The “Peace Jet” Boeing 777-300 will be flying along with existing “Pikachu Jumbo” and “Flower Jumbo”, which both Boeing 747-400D aircraft features Pokemon characters.

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Shenzhen Airlines :: Special theme livery

Theme LiveriesPosted by The Blog Owner Wed, April 20, 2011 00:25:57
Shenzen Airlines has introduced a special themed livery on one of its Boeing 737-800s, the B-5606. More information shall follow soon. © Photo by Kevin Scott - Jetwash Images.

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United :: Celebrating 85 Years with "Friend Ship"

Theme LiveriesPosted by The Blog Owner Fri, April 08, 2011 12:38:19
United has painted one of their Airbus A320s (N475UA) in its retro United Airlines "Friend Ship" livery. Hundreds of United employees gathered at Chicago O'Hare International Airport on April 6, 2011 to celebrate not only the new retro livery, but also United's 85th birthday.

United can trace its roots back to 1926 when they carried mail under the "Varney Air Service" name. Then the airline was purchased by William Boeing and merged with his other ventures as "United Aircraft and Transport Corporation". In 1928, several airlines were combined as "United Air Lines". Since then, the airline has successfully grown and operated many different liveries.

Late last year, United employees were able to vote on which retro livery they wanted. From the five livery choices, the "Friend Ship" livery won. The retro livery will be flown through out United's North American route system. This story was a joint venture between AirlineReporter.com and NYCAviation.com.

© Picture by Eric Dunetz, United and Ivan Voukadinov - BGspotters

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100 Year Hamburg Airport :: Lufthansa's special livery

Theme LiveriesPosted by The Blog Owner Mon, March 28, 2011 15:48:34
Lufthansa has introduced of a theme painted aircraft celebrating 100 years of Hamburg Airport. The theme image and promotion texts have been designed and positioned in a very sophisticated and well balanced way, 100% Lufthansa worthy. © Source Lufthansa @ Facebook

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Azul :: Promoting FEMAMA

Theme LiveriesPosted by The Blog Owner Thu, March 24, 2011 10:28:12
David Neeleman's (former jetBlue CEO) founded Brazilian airline Azul (Blue) is operating one of its ATR 72s in a special pink scheme for the promotion of FEMAMA, a Brazilian non-profit organization dedicated to fighting the disease of breast cancer. Breast cancer is a disease which can affect both, women and, though less, men.

© Picture by Azul

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Aer Lingus :: 75 Year anniversary retro scheme

Theme LiveriesPosted by The Blog Owner Thu, March 17, 2011 12:52:31
March 17, 2011 - Ireland's flag carrier Aer Lingus is celebrating its 75 Year Anniversary is going to take delivery of an A320s in retro Aer Lingus Irish International livery. Very nice how the classic cheatline works on a today's modern aircraft.

© Photo by Guillaume Besnard. (Guillaume's photo gallery at Flickr)

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Etihad Airways :: 'Visit Abu Dhabi in 2011' livery

Theme LiveriesPosted by The Blog Owner Wed, February 16, 2011 19:23:38

Etihad Unveils Special-Livery A330-300 for ‘Essential Abu Dhabi’ Campaign

Etihad Airways has unveiled a special ‘Visit Abu Dhabi in 2011′ color scheme on a newly delivered Airbus A330-300 as part of the airline’s new ‘Essential Abu Dhabi’ marketing campaign. The Etihad Airways aircraft performed a celebratory flight from Abu Dhabi around the United Arab Emirates, with a group of special needs children from Zayed Higher Organization for Humanitarian Care and Special Needs, taking in some of the country’s top landmarks.

Key partners of the Essential Abu Dhabi initiative, which aims to enhance the emirate’s position as a leading tourism and MICE (meetings, incentive travel, conferences and exhibitions) destination were also on board. They included officials of the Abu Dhabi Tourism Authority and Abu Dhabi media representatives.

The unveiling of the specially painted three-class Airbus A330-300, which features the airline’s new Diamond First Class cabin and which will fly to London, Geneva, Frankfurt, Paris and Mumbai as part of the Essential Abu Dhabi campaign, was the first of a number of promotional activities planned in the coming months for the Essential Abu Dhabi initiative. “The unveiling of this new aircraft livery with our message to the world to come and Visit Abu Dhabi further underlines our commitment to the growth and awareness of Abu Dhabi, not only as a tourist destination but as a place to do business in a dynamic and friendly environment,” said Peter Baumgartner, Etihad Airways’ chief commercial officer, on board the special flight.

“Since we launched the Essential Abu Dhabi marketing campaign with our partners, we have seen a tremendous amount of excitement and interest from people right across the globe, as well as with local audiences,” Baumgartner added.

The initiative, which for the first time brings together all of Abu Dhabi’s major tourism operators, is designed to promote the best the UAE’s capital has to offer through a wide range of deals in hotels, dining outlets, shops, adventure parks, cultural attractions and sports facilities. Using the ‘Pass to the Magic’, an Etihad Airways boarding pass, visiting tourists and business travelers are invited to spend time in the emirate to sample the wide array of free or discount offers available through the various ‘Essential Abu Dhabi’ partners. The www.EssentialAbuDhabi.com website provides dedicated pages for hotels, restaurants, Yas Island, entertainment, shopping, arts and culture, adventures and golf, while an ‘Essential Abu Dhabi’ on-board brochure is available for passengers to pick and choose from.

“We wanted to provide a convenient ‘one stop shop’ that will serve as both a directory for the city whilst providing exclusive offers on a range of products and services for our visitors,” said Baumgartner.

To take advantage of the offers, visitors on flights to Abu Dhabi simply present their Etihad boarding card at participating outlets to redeem the offers within seven days of arriving in the city. Etihad Airways styles itself as the national airline of the United Arab Emirates. The airline was set up by a Royal Decree in July 2003 and Abu Dhabi, the capital of the UAE, is Etihad Airways’ hub. The carrier started commercial operations in November 2003.

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JetBlue :: 'I Heart Blue York' livery introduction

Theme LiveriesPosted by The Blog Owner Thu, February 10, 2011 09:37:42

NEW YORK, Feb. 8, 2011 - PRNewswire via COMTEX

New York-based JetBlue Airways (Nasdaq: JBLU), in partnership with Empire State Development (ESD), today immortalized its hometown status with the unveiling of an Airbus A320 aircraft, aptly named "I HeartBlue York," featuring the airline's co-branded trademark with New York State's iconic I LOVE NEW YORK tourism campaign and logo. The newly branded aircraft was revealed to hundreds of crewmembers at JetBlue Airways' home base at New York's John F. KennedyInternational Airport by CEO Dave Barger. Images of the new livery design can be seen on JetBlue's blog at http://blog.hellojetblue.com.

(Photo: http://photos.prnewswire.com/prnh/20110208/NY44148-a )

(Photo: http://photos.prnewswire.com/prnh/20110208/NY44148-b )

(Logo: http://photos.prnewswire.com/prnh/20090217/NY71475LOGO-b )

"JetBlue's ceremonial first flight from JFK to Buffalo more than 10 years ago focused on driving tourism and business and delivering the best value and service in the skies across the Empire State," said Dave Barger, chief executive officer of JetBlue Airways. "Today's livery reminds us not only of our beginnings, but also of our future and our commitment to our home state as we begin a new decade of service to become Americas' Favorite Airline. New York is at the heart of JetBlue and JetBlue is at the heart of New York."

"JetBlue is an important economic engine for New York State," said ESD Executive Director Peter Davidson. "In 2009, the tourism industry generated $46 billion in spending, which resulted in over$6 billion in state and local taxes and supported more than 660,000 jobs. JetBlue's commitment to providing high quality, competitive airfares throughout New York helps to support continued economic growth in the state. In addition, the newly branded aircraft demonstrates the powerful marketing, sponsorship and branding opportunities created by the JetBlue and I LOVE NEW YORK partnership. Keep an eye out for co-marketing promotions, fare sales and I LOVE NEW YORK content on JetBlue seatbacks. We hope that the newly branded aircraft will encourage people to discover all that New York has to offer."

In addition, short films to promote tourism for New York State will be shown on JetBlue's in-flight seatback program this month. In partnership with ProMotion Pictures, New York State's iconic tourism campaign worked with teams of students at New York University's Tisch School of the ArtsGraduate School of Film to create the films. The project had two goals: to support the arts in New York in recognition of the 50th anniversary of state funding for the arts and to create unique, branded entertainment for New York State tourism. To find out more and to view the films visitwww.ILOVENY.com.

Designed in collaboration with the logo's original creator, Milton Glaser, the co-branded trademark features a deliberate intersecting of the popular I LOVE NEW YORK phrase with the famous red heart and the JetBlue logo. The logo is placed on both sides of the aircraft's tailfin. When viewing the aircraft from its left side, the JetBlue logo appears prominently with the red heart. On the right side of the aircraft, the logo is rotated, showcasing the I LOVE NEW YORK logo more prominently. The aircraft is christened "I HeartBlue York," with the name characteristically placed on the fuselage below the cockpit. In keeping with JetBlue's new fuselage design, the enlarged JetBlue logo on the aircraft is entirely dark blue and featured prominently on an all-white fuselage.

Created in 1975, the I LOVE NEW YORK logo is an icon recognized around the world. While it has often been imitated, this is the first time the powerful logo has been adapted and co-branded for joint use with another entity, demonstrating the significant role JetBlue plays for travel and economic development throughout the State of New York. In 2010, JetBlue announced its intent to keep its corporate headquarters in New York City, with plans to relocate from Forest Hills toLong Island City by 2012. JetBlue will remain the only major commercial passenger airline with its headquarters in New York City and in New York State, giving the carrier a true dedication to and understanding of the market and the people who live and travel here.

About New York State

New York State features 11 beautiful vacation regions. New York's attractions span from landmarks such as Niagara Falls, to the wine trails of Hudson Valley and treasures like the Baseball Hall of Fame in Cooperstown. Whether it's wide-ranging outdoor activities for the whole family like fishing, hiking and boating, culinary wonders and farm-to-table fresh foods, or the rich history and culture of one of the 13 original colonies, New York State offers diverse activities for all travelers. To follow the latest in I LOVE NEW YORK news visit Facebook atwww.facebook.com/ILOVENY, Twitter at www.twitter.com/I_LOVE_NY, YouTube atwww.YouTube.com/OFFICIALILOVENY, and Flickr at www.Flickr.com/officialiloveny.

About Empire State Development

Empire State Development is New York's chief economic development agency and administrator of the statewide business resource portal New York First (www.NYfirst.NY.gov). ESD is committed to being recognized on a global scale as the economic development engine driving job growth, strategic investment and prosperity in New York State. ESD is intent on paving the way for New York State to become the leader of the innovation economy and one of the most business-friendly, productive and competitive economic development climates in the world. ESD also oversees the marketing of "I LOVE NY," the State's iconic tourism brand. For more information on Empire State Development, visit www.esd.ny.gov.

About JetBlue Airways

New York-based JetBlue Airways has created a new airline category based on value, service and style. In 2010, the carrier ranked "Highest in Customer Satisfaction Among Low-Cost Carriers inNorth America" by J.D. Power and Associates, a customer satisfaction recognition received for the sixth year in a row. Known for its award-winning service and free TV as much as its low fares, JetBlue offers the most legroom in coach of any U.S. airline (based on average fleet-wide seat pitch) and super-spacious Even More Legroom seats. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visitwww.jetblue.com/promise for details. JetBlue serves 63 cities with more than 600 daily flights. Later this year JetBlue plans to introduce service to Providenciales, Turks & Caicos; Anchorage, Alaska; and Martha's Vineyard, Mass. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For information call +1 800 538 2583 from the U.S.A., TTY/TDD +1 800 336 5530, or visit www.jetblue.com.

Source: JetBlue Airways

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TUIfly & DB :: DB ICE Flying billboard

Theme LiveriesPosted by The Blog Owner Mon, January 24, 2011 12:36:13
DB (Deutsche Bahn) is promoting its high speed train ICE in new ICE train colours and layout with German sub-titles on fuselage: im Zug zum Flug (in train to flight), free translated as "by train to plane". A nice flying billboard design operated by TUIfly.

Painted by MAAS Aviation at Maastricht Aachen Airport. © Picture by Emiel Pijpers

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jetBlue :: Sponsor livery in green

Theme LiveriesPosted by The Blog Owner Fri, October 29, 2010 09:30:54
US Based LCC airline jetBlue has painted one of its aircraft not in blue but in green to mark the airline's official sponsorship for the New Yorker Jets football team. © Picture Eric Dunetz

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British Airways :: Boeing 757 "Farewell!" livery

Theme LiveriesPosted by The Blog Owner Fri, October 29, 2010 09:16:38

As British Airways forges ahead with renewal of its fleet, it plans to bid farewell in style to one of its longest-serving aircraft types. With the second new Boeing 777-300ER now in service and more on the way, an earlier Boeing type, the 757, will be retired from operations at the end of the month. The airline was the global launch customer when the first Boeing 757 took to the skies in 1983 and grew to a fleet that was 54 strong. The aircraft became a familiar sight to customers on British Airways’ shorthaul and domestic network. Three now remain, all of which entered service in 1997. To mark the occasion, one of the aircraft, G-CPET, is being repainted in the airline’s 1983 “Negus & Negus” livery. More than 40 of the fleet were named after famous castles around the UK and the last aircraft will now join its predecessors by being titled “Stokesay Castle” during its final month of service. Captain Stephen Riley, director of flight operations, said: “Almost everyone in the operational side of the business has either piloted, repaired, dispatched or looked after customers flying on this aircraft over the past 27 years. “Back in 1983, the Boeing 757, was at the cutting edge of aviation technology enhancing our capability to land in thick fog. This allowed British Airways to fly when rival carriers would be grounded. “Now we are welcoming the Boeing 777-300ERs to the fleet, which are setting their own new standards in customer comfort and environmental performance.” Stokesay Castle, after which the aircraft has been named, is near Ludlow in Shropshire. The castle is the finest fortified medieval manor house in England. Bought and reinforced by a wealthy local wool merchant at the end of the 13thcentury, the castle has scarcely been altered since. English Heritage cares for the castle and its properties director, Tim Reeve, welcomed the naming of the aircraft. He said: “Over the years many British Airways’ aircraft have been named after those great castles in our care, castle like Dover and Kenilworth whose

© Press message and picture British Airways

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