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Turks and Caicos carrier renamed interCaribbean Airways

Airline Brand NewsPosted by The Blog Owner Thu, November 21, 2013 09:53:19

The Name You Know, The Brand You Will Love

PROVIDENCIALES, Turks & Caicos Islands/PRNewswire/ – Air Turks & Caicos, the national airline of Turks & Caicos Islands announces the changing of its name to InterCaribbean Airways. The “interCaribbean” name was chosen to reflect the greater Pan-Caribbean expansion of air service in the Western Caribbean in the coming months. With this a new slogan adopted to reflect the mission…. Connecting you and the Caribbean.

For the first time, travelling between the islands of Western Caribbean may take an hour or two instead of a day or two. For years the ability for business and leisure explorers to travel between the islands has been nearly impossible. With the forthcoming expansion of air services, the citizens, residents and visitors will be able to travel faster and easier to create new business and leisure opportunities.

Mr. Lyndon Gardiner, the chairman of Air Turks & Caicos said “it is important for us to capture the life and the color of the Islands. We believe our new brand and colors represent all of the Caribbean.” Air Turks & Caicos selected design firm, Lila Design Associates, to create the development of the new brand. “An important part of this process was to translate the airline’s vision in producing a Pan-Caribbean brand that reflects the route expansion and growth of network plans.” says Norbert Lambriex, the founding partner and creative director of Lila Design. The lively and joyful Caribbean colors are renowned worldwide and should be recognized while our brand matures into a timeless and powerful image. The logo represents elements of the sea, air, palm trees and flamingos.

About Lila Design - Lila Design is a Netherlands based boutique branding company specializing in airline and corporate jet designs. Lila Design focuses solely on aircraft exterior paint scheme (livery), brand design solutions, specification of personal jets and commercial airliners. To learn more about this creative design firm, visit www.liladesign.com

About Air Turks & Caicos - Air Turks & Caicos is the national carrier of Turks & Caicos Islands, operating a fleet of Embraer 120 and Beech 99 aircrafts, servicing flights domestically to Grand Turk and South Caicos, and International flights to Santo Domingo, Puerto Plata, Santiago in the Dominican Republic, Cap Haitien and Port Au Prince in Haiti, Kingston in Jamaica and Nassau in the Bahamas. Flights may be booked online at www.flyairtc.com or by visiting our call centers, airport locations as well as your local travel agent.




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