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Biman Bangladesh :: Trashes Boeing's Biman branding

General Airline LiveriesPosted by The Blog Owner Thu, April 08, 2010 00:20:53

Biman Bangladesh Airlines Ltd will get back its original logo and livery.

The cabinet in a meeting yesterday decided to reinstate the "Balaka" (Crane) logo and livery on its aircrafts. The state-run airline is now awaiting nod from its executive board.

"We have received a letter from the Ministry of Civil Aviation and Tourism in this regard. We will place the matter in the next board meeting," said Muhammad Zakiul Islam, managing director and chief executive of Biman.

About two months ago, the 38-year-old airlines formally launched its new logo and livery, designed by TEAGUE (Boeing's inhouse branding firm) as part of its objective to re-brand and revive its image infusing dynamism in service.

The initiative of re-branding was taken during the tenure of caretaker government based on a deal to purchase 10 aircrafts with Boeing, an US aircraft manufacturer.

Prime Minister Sheikh Hasina inaugurated the new logo and livery on February 3.

Meanwhile, the airline has leased four aircrafts with the new look from different companies while Biman-owned eight are carrying the original appearance.

Insiders believe that the Biman board would go in line with the decision by the cabinet that observed that the new livery does not represent Bangladesh well.

They said it would take time to implement the decision as some aircrafts have been painted with the new logo. But the aircrafts expected to join the fleet will get the original look.

Boeing should consider to cooperate with more aviation specialized brand and graphic design companies than only with TEAGUE....

The doomed latest Biman livery, here depicted on the 777 and the 737.


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