Aviation Branding Weblog

Aviation Branding Weblog


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Bye, bye Malev and Spanair :: The end of the brands

Airline Brand NewsPosted by The Blog Owner Sat, February 04, 2012 14:02:26
Two global alliance members Hungarian Malev Hungarian Airlines (Star Alliance) and SAS subsidiary airline Spanair (One World) went bust very recently. Especially with Malev, the national airline of Hungary, the same feelings are around when legacy airlines like Swissair, Sabena, PanAm vanished off the market due to bankruptcy. From the ashes Swiss and SN Brussels Airlines arised. Although competition is strong and the European market is quite weak, who know a successor for Malev will once stand up.

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