Aviation Branding Weblog

Aviation Branding Weblog


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Hamburg Airways :: Logo difficulties. Cathay complains.

Airline Brand NewsPosted by The Blog Owner Fri, January 06, 2012 13:05:00
Hamburg Airways simplyfied its identity by deleting the red sun out of their logo in exchange for a white tail with blue band and white bird symbol on top of it. Now the re-newed branding has come too close to the Cathay Pacific branding. Cathay complained and Hamburg Airways removed its symbol off the tail fin. It must be obvious the German airline is now re-considering its brand image.

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