Zürich - Swiss International Airlines has unveiled its re-vitalized logo. The new logo - the Swiss flag in tail fin shape in combination with the airline's brand name SWISS - looks almost simular to the brand experience of former Swissair. The new Swiss logo shall be inplemented from October 2011 through all communication assets.
The current Swiss-logo, recognized by two squares, shall disappear. Since 2002 Swiss used this logo as the successor of bankrupted Swissair.
The Swiss-fleet remain operating with the white cross decorated red tail fin. With the introduction of the logo and slogan "Our sign is our promise" the airline emphasize its country of origen 'Switzerland'. Swiss is part of the German Lufthansa Group.
The old logo (left) and the new logo. Image: Swiss